'Love It All' Getaway Giveaway  •  Now thru June 5!
Enter for a chance to win a Getaway to Atlantic City!
Enter to Win

SPECTRA: New Digital Marquees Installed on Facades of Boardwalk Hall and Convention Center

SPECTRA: New Digital Marquees Installed on Facades of Boardwalk Hall and Convention Center


Erin Bilton
(609) 348-7072

Spectra by Comcast Spectacor, the providers of Venue Management and Food Services & Hospitality to Atlantic City’s historic Boardwalk Hall and the Atlantic City Convention Center, today announced the installation of a new digital marquee display on Boardwalk Hall façade that will be utilized to promote upcoming venue events, local advertisers, and convey community awareness information.   

Spectra partnered with several organizations to design, manufacture, and install an integrated LED video display on the West Hall façade facing the boardwalk that can be seen from both directions upon approach.  The Vantage LED display system boasts several unique benefits including an ultra-low power configuration and hardware which requires 30% less power consumption than other manufacturers and means lower operating costs over time. The system is also future-proof, in which the display is easily upgradeable to higher resolutions as time progresses by simply swapping out the modules and adding power supplies, without the need of installing a new display.  The display is controlled through SM Infinity Cloud Based Software which allows anytime access, remote diagnostics, and can be easily controlled from any web-connected device. 

“The new sign provides another opportunity for us to let our visitors know about the great entertainment and events happening at Boardwalk Hall and around Atlantic City,” said Chris Howard, CRDA's Executive Director.  “It’s a highly visible asset that will further enhance our marketing efforts.”  

Additional organizations instrumental in this project’s completion include professional consultants: SOSH Architects, CZAR Structural Engineering, and Concord Engineering; Installers Eastern Sign and Tech and Palmieri Electric.

The new digital marquee located on the façade of the Atlantic City Convention Center is expected to be completed by the end of the month. This display replaces the existing signage facing the Atlantic City Expressway and will welcome visitors travelling into the city.

For more information on advertising opportunities on either facility’s display system, contact [email protected].   

Both Boardwalk Hall and the Atlantic City Convention Center are owned and funded by the New Jersey Casino Reinvestment Development Authority (CRDA). Spectra by Comcast Spectacor provides both Venue Management and Food Services & Hospitality to both Boardwalk Hall and the AC Convention Center.


About Spectra
Spectra by Comcast Spectacor is an industry leader in hosting and entertainment, partnering with clients to create memorable experiences for millions of visitors every year. Spectra’s unmatched blend of integrated services delivers incremental value for clients through several primary areas of expertise: Venue Management, Food Services & Hospitality, Ticketing & Fan Engagement and Corporate Partnerships. Learn more at SpectraExperiences.com.


About Comcast Spectacor
Comcast Spectacor is part of Comcast Corporation, a global media and technology company that operates Comcast Cable and NBCUniversal.  Comcast Spectacor’s three core businesses are the National Hockey League’s Philadelphia Flyers, the Wells Fargo Center Complex, and Spectra, a hosting and entertainment firm specializing in Venue Management, Food Services & Hospitality, Ticketing & Fan Engagement and Corporate Sponsorships. Learn more at ComcastSpectacor.com.


About the Casino Reinvestment Development Authority (CRDA)
The only agency of its kind nationwide, the CRDA has used Atlantic City casino reinvestments as a catalyst for meaningful, positive improvement in the lives of New Jersey residents since 1984.  Under the 2011 Tourism District Act, the Authority's mission evolved from statewide projects to becoming the state's key economic development agency for Atlantic City.  CRDA's expanded responsibilities now include land use regulation, tourism marketing and clean and safe initiatives. The CRDA also oversees Historic Boardwalk Hall (the leading entertainment venue of its size in the country) and the Atlantic City Convention Center.  In total, CRDA has invested nearly $2 billion in more than 400 projects statewide, of which $1.8 billion has been invested in Atlantic City, spurring business investments and expansions, and creating permanent jobs in the process. For more information about CRDA and our projects, visit www.njcrda.com. Follow us on Twitter at www.twitter.com/njcrda.  

For destination photos and videos media may visit www.doatlanticcity.com/mediaonline where dozens of assets are available for download. For complete Atlantic City tourism information, visit www.doatlanticcity.com.