ACCVA first in New Jersey to achieve Destination Marketing Accreditation


For Immediate Release: March 17, 2008

ACCVA first in New Jersey to achieve Destination Marketing Accreditation

Contact:


Michael Bruckler, 609-449-7125
Elaine Zamansky, 609-449-7166
Courtney Birmingham, 609-449-7126


The Atlantic City Convention & Visitors Authority (ACCVA) announced today that it has been awarded accreditation from the Destination Marketing Accreditation Program (DMAP). That would make the ACCVA the first organization in New Jersey to be garnered with such an accreditation.

"Of course the ACCVA's excellent reputation as the go-to tourism and convention organization for the Atlantic City region speaks for itself," said Jeffrey Vasser, executive director of the ACCVA. "But it's truly an honor to be recognized in the destination marketing community for providing outstanding services in accordance with the international standards and benchmarks in this field."

The ACCVA received the accreditation after an extensive three-month application process in which each of the ACCVA's departments was reviewed to assure that standards were met. Accreditation is only granted after an applicant's completed application and supporting material have been reviewed and determined to be in compliance by the Destination Marketing Accreditation Program Board. For both visitors and businesses, this means each can be assured that by calling on the ACCVA, they are calling on the most reliable and expert professionals in the field.

The ACCVA is now listed among an elite group of 47 destination marketing organizations including bureaus representing Austin, Texas; Greater Miami, Florida; Las Vegas, Nevada; Fayetteville, North Carolina; Washington, D.C.; and Woodfield Chicago Northwest, among others.

"By applying for and receiving DMAP accreditation, the Atlantic City Convention & Visitors Authority has demonstrated a commitment to quality programs and services," said Barry Biggar, CDME, DMAP Board Chair. "Earning DMAP accreditation tells the Atlantic City community and potential visitors that your destination marketing organization has attained a measure of excellence assuring that their trust is well placed and their business in good hands."

The accreditation program was originated by the Destination Marketing Association International (DMAI), formerly known as the International Association of Convention and Visitors Bureaus, to serve as a benchmark for all destination marketing organizations. Founded more than 90 years ago, DMAI is the world's largest and most reliable resource for official destination marketing organizations. The ACCVA's accreditation will be valid for four years.
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The Atlantic City Convention & Visitors Authority serves as the destination's principal marketing arm, stimulating economic growth through convention, business and leisure tourism development. The Authority oversees the management of the Atlantic City Convention Center and Boardwalk Hall on behalf of its parent agency, the New Jersey Sports and Exposition Authority. The Authority is the first in New Jersey to achieve Destination Marketing Accreditation by the Destination Marketing Association International. The Authority is among an elite group of 47 accredited convention and visitor bureaus throughout the United States. For complete Atlantic City information, visit www.atlanticcitynj.com



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