"Winter Sweet" is a seven-minute show featuring three magical worlds projected onto the façade of Boardwalk Hall. The free, nightly show celebrates the wonders of winter while showcasing the visual beauty and elegance of the season. By using hundreds of visual elements, including a number of 3D effects, Moment Factory captured the enchanting season and heartwarming, memorable moments of winter.
The first world, Snow and Ice, features historic Boardwalk Hall icing over as winter approaches. Projections of dancing ballerinas, softly falling snow and a train that appears to be chugging along the top of the building evoke the magical season until a crumbling effect acts as a transition to the second world. In the second world, Winter Village, Boardwalk Hall is transformed into a candy wonderland, lit by the glow of candles, sledding elves and sugary treats with a humorous and surprise ending. The third and final world, Illumination, features elegant ornaments and intricate lighting that eventually “melts” the surface of the building as spring and new beginnings come to Atlantic City.